John Doherty (Credo) - Communicating Expectations Well

Today on the show, we have the CEO and Founder of Credo, John Doherty. Credo is a platform where you can hire reliable, vetted marketing professionals. This week’s episode is less about remote work itself, but more about managing and communicating expectations — whether you're a leader of a company, a client, or a freelance consultant. We also talk about managing communities affiliated with a marketplace-style business, and John’s thoughts on building a bootstrapped, profitable company outside of Silicon Valley. John is also one of the happy users of Codementor, an Arc product, and it really was a pleasure to have him on the podcast. Enjoy the episode!

We covered: 
  • 4:30 — How John keeps in touch with the Credo community.
  • 7:00 — Has John's mindset about remote work changed over the years?
  • 11:05 — The difference between managing a client vs managing a product.
  • 14:30 — How a leader can be better at writing expectations, especially in a remote organization.
  • 20:00 — What soft skills John looks for when hiring a remote contractor.
  • 28:32 — How remote freelancers can "sell" themselves better.
  • 32:28 — John's thoughts on building a profitable business outside of Silicon Valley.
  • 35:06 — Can you build connections remotely?
Mentioned resources:
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